robin robbins technology marketing toolkit

#Robin robbins technology marketing toolkit how to

Robin seems to have found _her_ niche, narrowcasting to male, 'mature', consulting professionals, as seen in the photos on the testimonials pages. (I have seen no evidence that women are targeted, or have purchased and benefited from Robins' materials.)īut maybe I don't get it. She is definitely an attractive smart honey, who happens to use images like her cute downshot(everywhere, on every single page) and trigger phrases like 'hold your hand' and 'attraction' and 'excited' and others to hook in defenseless(no offense) male nerds. But maybe that's just a design issue.īut maybe I DO get it. How effective was _that_ marketing?Īnd I can't escape the impression that this is another version of those 'make millions in real estate' cookie cutter television infomercials, where each one steals the scripts and copies shot-for-shot the previous instantiation. Her entire campaign so far seems just like one I saw on the web 3 years ago from another attractive and smart honey, who has since disappeared from my inbox, and whose name now escapes me. From time to time I post to both so I can introduce blog readers to the email list and email readers to the blog. Normally, I keep the Blog and the email list separate. See newer comments on this subject here: Robin Robins' System Does Not Work I hope one day that I will bug people as effectively as Robin Robins. And maybe, someday, we'll motivate ourselves, stay on track, and we won't need outside influence to do the things we know will make us more successful. And when we're pulled back relentlessly, then we get in the habit of focusing on our goals. We all need to be pulled back to our goals from time to time. We get caught up in the day-to-day activities. And when I ignore her, or put off her advice, she just keeps bugging me. She bugs me about my web site, about my marketing plan, about endorsements, about logo design, about goal-setting. But not Robin! She gets paid to bug me, and she doesn't stop. When they bug me to do what I need to do, I say 'Please leave me alone about that' and they do. The key is, how do we motivate ourselves to do the things we all know we need to do?

#Robin robbins technology marketing toolkit how to

In my presentations I always say that 'we all know' how to be successful. I don't have a way to constantly ask people: Are you doing the things you know you need to do? I don't show up in their mailbox 1-2 times a month. But I don't have a system to bug them about it. My 'system' is to put out a book and do enough supporting activities so that people find me, ask me about it, and I can encourage them to use it. But lots of people buy it, know they should read it, love the idea, and never take action. Some people buy it, use it, fine-tune it for their own purposes, and love it. That was all background.Īs you may know, I have a book called the Network Documentation Workbook.

I said this post wasn't about Robin or her Toolkit. I don't think I've ever made a better investment in my business than signing up for Robin's mastermind group. The truth is, her materials cover print advertising, video endorsements, compensation plans, price structuring, tradeshows, how to find a lawyer, getting the most out of Google Ads. Some of my good friends reject her techniques as old-school, un-professional, interrupt advertising. Robin's 'members' get a non-stop flow of audio CDs, sample campaigns, and great ideas. She gets a monthly stipend from my company. Since then I've joined two other of Robin's programs. The bottom line was: She obviously has something to teach me about sales. I was ready to spend money on faith.ģ) If I'd been on the fence, that ended when she completed her presentation and 65 people lined up to buy her toolkit. Even if you know it's the right thing to do, it's hard to spent the money if you don't have the cash flow. I could afford to put some money into the business. But I needed to take it to the next level.Ģ) The timing was right. I have been doing direct mail marketing since I started my business. Thanks.ġ) I was at the point where I needed a quick 'step up' in my marketing activity. If you haven't heard about Robin Robins and her amazing technicolor Technology Marketing Toolkit, go to Make sure you tell her Karl sent you. Disclaimer: This post is not about Robin Robins or her Technology Marketing Toolkit.